’47
’47 Social
Social
’47 already had longstanding credibility with MLB fans, but an opportunity existed to reach beyond the hardcore sports-merch crowd.
With the London Series bringing baseball to the city, the brief was to help ’47 seize that moment and that energy, giving people a reason to discover and step further into the brand.
Tangent devised and executed a fashion-friendly retail activation at Trafalgar Square, using competitions, product showcases and participatory moments to turn footfall into proper brand interaction.
The project extended into our ’47 pop-up in Soho, with in-store visuals, production, wayfinding and campaign assets keeping the experience consistent and evocative across every touchpoint.
Client testimonial or confirmed results needed.