Strategy+Insights
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OUR RESPONSE
Taking advantage of the cultural shift that’s seen the once clear lines between performance and fashion blur. adidas wanted to reignite the record-breaking ADIZERO line as the ultimate object of beauty to position ADIZERO as the key technical product on track and street.
Taking advantage of the cultural shift that’s seen the once clear lines between performance and fashion blur. adidas wanted to reignite the record-breaking ADIZERO line as the ultimate object of beauty to position ADIZERO as the key technical product on track and street.
OUR RESPONSE
Taking advantage of the cultural shift that’s seen the once clear lines between performance and fashion blur. adidas wanted to reignite the record-breaking ADIZERO line as the ultimate object of beauty to position ADIZERO as the key technical product on track and street.
02 Social
02 Campaign
