Taking advantage of the cultural shift that’s seen the once clear lines between performance and fashion blur. adidas wanted to reignite the record-breaking ADIZERO line as the ultimate object of beauty to position ADIZERO as the key technical product on track and street. 

Alongside fashion door END., the task was to incubate the ADIZERO lines as the peak performance running products with cultural guardians with an interest in running, tech product and innovation.