Adidas
Originals
Battersea London Golf Activation
Retail
adidas Battersea wanted to celebrate the Ryder Cup in a way that merged sport, culture, innovation and retail.
The goal was to bring golf to life for a young audience – which would, in turn, drive footfall and make the store feel part of a major sporting moment.
Tangent created a golf-led consumer journey leading from Battersea Power Station to the adidas store, using themed wayfinding and teaser copy to draw the audience deeper into the concept. Fans took on a virtual Marco Simone Golf Course simulator,
then moved in-store for a putting challenge – with £500 on offer for the top leaderboard scorers. Golf influencers Seb Brown and Inci Mehmet extended the experience through social collabs with adidas Golf and adidas London.
The activation gave adidas Battersea a visible and buzzed-about hook around the Ryder Cup. In all, 250 consumers took part, driving a 36% uplift in in-store traffic.
Hours-long queues highlighted the enthusiasm for this localised, experience-led take on a major sporting moment.
