Merrell
Merrell 1TRL Hydro AT
Creative
Merrell 1TRL was launching Hydro Moc AT, a three-model collection balancing functionality with elevated design and premium materials.
Aimed at tier-zero consumers, the designs evolve the iconic Hydro Moc, taking it out of water and into varied environments.
Tangent led the strategy, campaign creation, social rollout and seeding for the Hydro Moc AT launch.
The creative focused on viscerally showcasing the shoes’ performance across varied terrains, with assets spanning a 30-second master edit, 15-second social cutdowns, press and OOH advertising, large-scale London projections and ecommerce visuals for Merrel’s own site.
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