adidas Originals and JD Sports launched the 1,000 Stories global campaign to spotlight the new generation of cultural voices energising the adidas brand. 

Across FW23, SS24 and FW24, Tangent was tasked with shaping and rolling out campaign stories from such influential figures as Jenna Ortega, Trent Alexander-Arnold and Kano.

Autobiographical stories were developed for the talent, each centered around places and memories that forged their originality. Authenticity was the watchword.Jenna Ortega’s film took her through California, from Hollywood sets to the arid desertscapes of her childhood.

Kano’s story explored his roots in a more freewheeling way, with a semi-improvised shoot moving through London, Jamaica and his creative world. Across the three seasons, the work spanned social, retail doors, OOH placements and frontline cultural connectors – including Originals Presents live shows.