Adidas
Originals
1000 Stories
adidas Originals and JD launched the 1,000 Stories global campaign to spotlight the new generation of cultural voices energising the adidas brand.
Across FW23, SS24 and FW24, Tangent was tasked with devising, producing and rolling out campaign stories from such influential figures as Jenna Ortega, Trent Alexander-Arnold and Kano.
Autobiographical stories were developed for the talent, each centered around places and memories that forged their originality. Authenticity was the watchword. Jenna Ortega’s film took her through California, from Hollywood sets to the arid desertscapes of her childhood. Kano’s story explored his roots in a more freewheeling way, with a semi-improvised shoot moving through London, Jamaica and his creative world.
Across the three seasons, the work spanned social, retail doors, OOH placements and frontline cultural connectors. In FW24, we extended the story by teaming up with culturally sharp radio station Balamii for five Originals Presents takeover shows, shining a light on fresh breakthrough talent.
The Jenna Ortega film became the most liked Instagram upload on adidas Originals’ account, with over 800k likes and 15 million views. Kano’s film amassed over 90k likes and a million reel views.
FW23 alone delivered 30 million impressions, 16k OOH sites and £3.8 million in retail sales.
