For the launch of adidas by Stella McCartney SS23, adidas needed its London flagship to reflect a collab built around sustainability and natural materials – without diluting the premium feel of the product or the store.
StellaMcCartney
Stella
McCartney
Stella McCartney
Retail
The Opportunity
Our Response
Tangent let nature reclaim adidas’s London flagship.
Our takeover wrapped the store’s industrial features in an urban forest of foliage, vines, moss and dried flowers, creating a surreal retail environment that evoked the collection’s sustainable attributes for visitors.
Amaranté, a London flower company with a credible sustainability ethos, supported the installation.
The Impact
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